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Pazhassi Raja rights sold at a new record price

The mega blockbuster, Mammootty’s Hariharan directed epic, Pazhassi Raja, continues to make news.

After storming Kerala theatres and breaking box-office records, the film continues with its victory march. Last week the leading channel Asianet snappedPazhassi Raja television rights for a whopping Rs 2.60 crore!

It is the highest ever price paid for a film’s television rights in Malayalam surpassing the Rs 2.25 Crore record set by Twenty:20.

(sify)

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